Business anthropology
Anthropologists are experts in people and their habits, their particular research approach enabling them an “inside” view on cultures.
Anthropologists are of the view that everything is connected
Business anthropology is significant in solving the following issues:
- What consumers want?
- User Analysis
- Customers
- User Experience
- What is your competition like?
- Competition
- Competitive Products
- Product Design
- Reatail Positioning.
- How should the company, service or product be adapted to unknown cultures?
- analyse foreign markets
- new target groups
- prepare strategies of service and product adaptation
- How to bridge intercultural differences in a company?
- explore the cultural particularities of various groups within the company and find the best way for them to cooperate with each other
- Providing pathways to alignment
- How to provide user-friendly products or services?
- participate in product and service development, paying regard to user experience and particularities of the cultural environments, which the products and services are intended for.
In the USA and some other parts of the world, activities from the field of business anthropology have been integrated into companies successfully for more than 30 years, whereas in Europe this applicative science has been slowly developing. Whilstin australia we are seeing the emergence of anecdotes (storytelling) as a significant medium to determine approaches culture and strategy illumination.
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